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PRECISE - contextual at the core...
PRECISE is both a standard and
a system
Referencing the diagram below, the PRECISE standard defines the characteristics of a solid Sales Enablement Framework.
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Contextual is at the core of the standard, specifying the important characteristics of the sales engagement itself.
Contextual Sales Enablement is wrapped by the PRECISE standard. With relevance at the very center of the model, it reflects what is necessary to advance deals with today's more sophisticated buyers.
The Sales Content Framework
needs to be designed to integrate
and optimize information at all customer touch points.
Contextual Sales Enablement has three phases:
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